After mastering hand-knitting basics, I created
the V4K Holey Pattern -
a distinctive design that embodies my personal style, allowing me to bring the wildest ideas to life.

V4K _{founded by Viktoria Masalova in 2022}
is a hand-made clothing brand for bold individuals who embrace their unique traits, sexuality, and strength.

Each piece, inspired by emotions and inner experiences, is crafted with heart and soul, resulting in sensual and timeless garments.

We are working with small batches of fabrics, or Dead stock Italian Fabrics.

That helps to create exclusive design products, save individual approach to each client and slow down the fashion.

The work of masters who helps to build V4K brand and who monitor the quality of manufactured products is very important.

That’s why we are working with best tailors and knitting masters who truly loves there craft.

process

Our daring and inspiring designs help you express your personality and showcase your inner strength.

V4K's mission is to empower you.

Vika

‘Forms and shapes emerge in my mind as silhouettes of clothing, evoking a primal idea and touch from the unknown.

From the age of nine, when I first discovered my passion and talent for fashion while living in a small town in Siberia, it took me a decade, dozens of failed partnerships, and thousands of controversial opinions about my craftsmanship from lecturers in the Faculty of Design, and countless wrong techniques to truly feel and find my signature style.

Before founding V4K, I worked with several personal and globally renowned brands, gradually accumulating knowledge of materials, arts, and techniques.

I believe in slowing down fashion and taking a custom approach to each and every client, making the V4K experience unforgettable.’