Love yourself and choose something,
that can emphasize your beauty, strength and individuality.
**PHILOSOPHY**
it has been important for me to stand out through clothing.
Fashion has always been my inspiration.
I believe that clothing can change your mood and carry meaning and value.
Through V4K, I want to spread confidence, belief, self-acceptance, and love. I hope that everyone who wears our pieces can feel this energy through the collections.
that can emphasize your beauty, strength and individuality.
**PHILOSOPHY**
it has been important for me to stand out through clothing.
Fashion has always been my inspiration.
I believe that clothing can change your mood and carry meaning and value.
Through V4K, I want to spread confidence, belief, self-acceptance, and love. I hope that everyone who wears our pieces can feel this energy through the collections.
About
**EDUCATION**
I graduated from the University of Design and Technology, where I studied the art of garment construction, sewing, and gained deep knowledge of fabrics. Later, together with a friend, I started a streetwear brand. Unfortunately, we had to close it because we were inexperienced and didn’t yet understand how to run a business together. However, it gave us valuable experience working with bigger production and dealing with real business challenges.
I graduated from the University of Design and Technology, where I studied the art of garment construction, sewing, and gained deep knowledge of fabrics. Later, together with a friend, I started a streetwear brand. Unfortunately, we had to close it because we were inexperienced and didn’t yet understand how to run a business together. However, it gave us valuable experience working with bigger production and dealing with real business challenges.
my name is Victoria.
I am a designer and the founder of V4K.
I come from a very small town, but since childhood I have dreamed of having my own brand. Even though it seemed unrealistic to the people around me, it always felt real to me.
After living in different places in search for the perfect environment to create,
I found my base in Tbilisi, Georgia, now part of the home to the brand.
I am a designer and the founder of V4K.
I come from a very small town, but since childhood I have dreamed of having my own brand. Even though it seemed unrealistic to the people around me, it always felt real to me.
After living in different places in search for the perfect environment to create,
I found my base in Tbilisi, Georgia, now part of the home to the brand.
**TEAM**
We are a completely independent brand.
All the design, communication, marketing, and photos are done by me.
I am always open to help and happy about new collaborations.
For London shoots and
I work with my assistant Tong,
who has known me since the first year of the brand existing.
Our knitting production is built around the most important master of all, my mother, along with two women who assist with different knitting processes and help us work faster while saving the quality and hand work.
The knitting production is located in my small hometown Kuibushev, and I am very happy to be able to provide work for women there and value their craftsmanship.
In Tbilisi, we work with small batches of fabrics, often Italian deadstock and sometimes Turkish fabrics.
Our pieces are limited, and we can often change the color or search for a similar material instead. I actually like this process because it creates a truly exclusive product.
For sewing, I work with my one favorite freelance seamstress and sometimes a small production. Soon I hope to grow this part of the team as well.
We produce carefully and with love, collecting all leftover materials and either recycling them or saving them for future designs.
**COLLABORATIONS**
V4K collaborates with stores around the world, including New York, Seoul, London, Japan and etc.
We love giving our clients the opportunity to see and touch the pieces in person.
We send small batches to each store in order to maintain the exclusivity of the brand
V4K collaborates with stores around the world, including New York, Seoul, London, Japan and etc.
We love giving our clients the opportunity to see and touch the pieces in person.
We send small batches to each store in order to maintain the exclusivity of the brand
**MISSION**
V4K is a slow fashion brand for bold individuals who embrace their unique traits, sexuality, and inner strength. Each piece, inspired by emotions and personal experiences, is created with heart and soul, resulting in sensual and timeless garments.
My goal is to create exclusive design pieces while maintaining an individual approach to every client and slowing down the pace of fashion.
V4K's mission is to empower you.
V4K
Vichka (cutie form)
My name is Vika
Check out the interview for more info!
**STORY**
I couldn’t stop creating. I continued making my own pieces all the time. My mother can knit and I was always asking her to knit things for me, but there was not enouth ART in it
One day, when a friend gave me some unused yarn, I realized that I wanted to start knitting too in my own way.
That moment became the beginning of my knitted Holey brand.
In my pieces, I always express my moods and personal stories.
You can see how the designs change over time as I continue learning about myself and accepting who I am.
For me, making clothing is art. I cannot live without creating it. I believe that garments made with intention can truly carry energy and spread love.
Thank you for your support!
it truly means the world to us <3
